Halloween, a traditional event that was once utilized as a means to wear costumes and collect candies has now become one of the greatest-selling and marketed events in the calendar. It is ranked as the fourth most popular holiday, following Christmas, Thanksgiving, and Easter. According to the National Retail Federation (NRF), the spending on Halloween in 2022 was estimated to reach an all-time high of $10.6 billion, surpassing the $10.1 billion spent in 2021. In fact,
Halloween spending in 2023 as per the survey conducted by Statista reached an all-time high of $12.2 billion, with more people participating in Halloween activities after the pandemic. As a result of this growth, Halloween marketing ideas have become one of the most significant sales possibilities for companies in different fields now. Therefore, let's dive into the resource given by
Thingsfrommars.com to learn more about creative campaigning strategies to market during Halloween so that your business can benefit greatly from this occasion.
The Rise of Halloween and Why It’s a Sales Goldmine
Halloween - a modern celebration that enclothes everything from impressive costumes to themed home accessories, now turns into a major event for shoppers of different ages. In fact, in 2023, roughly 73 % of the U.S. population participated in buying and celebrating Halloween and supporting its popularity. As a result of this continually growing consumer interest, gives the firms a thought of how to implement efficient Halloween marketing ideas to attract attention, boost sales, and engage their audience.
Cultivates a Festive Brand Image
Remember that clients are always fond of the brands that embrace the holiday's fun side. Therefore, through the Halloween-themed campaigns, there will be more opportunities to instill a playful yet appropriate brand association that aligns well with consumers’ inclination towards the celebration of the holiday. Classy jewelry products and other accessories for Halloween have the largest share, personalized jewelry increases at a rate of 15% every year, and custom apparel makes up to 25% of all
Halloween gifts.
Captures Customer Attention
Halloween-themed websites, decorations, and products instantly grab individuals' attention. Thus, no matter whether the consumer looks at scary interior design or Halloween clothes, utilizing the spooky environment will actually help to captivate the consumers.
According to thingsfrommars.com, home decorations with products such as pumpkins, skeletons and pieces for haunted houses are popular amongst consumers during Halloween, and about 60% of the consumers purchase home decorations for this purpose. Moreover, festive-related items such as neon signs, and LED candles have a sales growth trend of 20% over the last three years.
Increases Foot Traffic and Boost Brand Recognition
Eye-catching displays, pumpkin carving contests, or Halloween-themed shopping experiences will increase your store traffic. So, get connected with a wider audience via online ads, social media posts, or themed email campaigns, as such sort of activity “creating a spooky atmosphere around your brand” gives a guarantee to increased visibility and future purchases in a good ratio. Just like Halloween-themed phone accessories have seen a 13% increase in popularity since 2019 with phone cases (50%) and PopSockets (35%).
Halloween Marketing Ideas for E-commerce
Here are some top Halloween marketing campaign ideas:
- Develop a Mobile Version of Your Website: As per printify.com, 32 percent of consumers opt to shop online for their Halloween needs. Therefore, it is essential to make the Website responsive. Further, create eye-catching Halloween-themed pop-ups and banner ads to fuel conversions.
- Offer Halloween Discounts and Promotions: Provide discount codes or coupon codes to add pressure on the clients by utilizing phrases like ‘limited Halloween offers’ or ‘Get 50% off before midnight’ so that they land on the homepage and in your marketing materials.
- Create Halloween-Themed Social Media Content: Share Halloween content with your friends and followers by means of posts, videos, and hashtags like #HalloweenContest, #TrickOrTreat, and #SpookyDeals. Arrange challenges, polls, and quizzes to increase interaction. For example, ask followers to vote on which of the spooky products is creepier.
- Launch a Spooky Email Marketing Campaign: Update your email strategy with subject lines like “UnBOOlievable Deals Await You.” Use Halloween templates in your emails. Promote products such as Halloween costumes, home accessories, sweets, and early bird offers to the recipients of the mail.
- Bundle Products and Give Them Spooky Names: Design Halloween-themed bundles or kits, for example, a ‘Witchy Makeup Kit’ or a ‘Trick or Treats Snack Pack.’ The advantages of bundling products are it makes it easier for customers to shop as well as boosts sales and order values.
- Engage Old Customers with Special Offers: Remind Old Customers of your existence via Halloween special offers containing the phrase, ‘We Miss You’ or give first-time consumers a lower price on their first purchase is also considered one of the finest Halloween promotion idea for businesses to make the consumer consume the products again. Moreover, offer greeting cards as 35% of Halloween shoppers spent $0.5 billion on spooky-themed cards in 2023.
- TikTok Ads for Halloween: TikTok’s platform in a digital era is a fine source to reach a younger audience. 84.8% of businesses admit that influencer marketing effectively improves their sales. So, Make Halloween-themed tick-tock ads with scary music and terrifying visuals, or partner with famous tick-tokers to go viral and boost traffic to your store.
Final words
In conclusion, we can state that Halloween is a great opportunity for firms to boost their sales and get known by the audience in creative and meaningful terms. Therefore, try implementing the above-mentioned Halloween marketing ideas and gain the insights to make your business a go-to destination for Halloween shoppers as this act will undoubtedly boost sales, and gift engagement and stand your firm out from other competitors.
